The Baby Fold Announces New Venue for the 2013 Festival of Trees
Holiday Festival will be held November 21-24, 2013
BLOOMINGTON, IL – The Baby Fold has selected a new venue for the annual Festival of Trees celebration. The 2013 Festival will be hosted at the Interstate Center (Mini Expo and West Expo Buildings) at 1106 Interstate Drive in Bloomington and will be held November 21-24, 2013, The Festival of Trees is the single largest fundraising event of the year for The Baby Fold earning a total of nearly $2 million for the organization over the last 19 years.
“Every few years we reevaluate our efforts and processes to ensure we’re maximizing our potential to raise critical funds for The Baby Fold,” said Julie Payne, Vice President of Development and Public Relations. “We determined there are several factors which contribute heavily to the success of this event including cost, space, ease of access for guests, parking, among others. After careful review, we found the Interstate Center buildings are better suited to our needs.
“The U.S. Cellular Coliseum has been a tremendous partner in hosting the Festival of Trees for the last three years and we are thankful for their continued commitment to the success of the Festival and The Baby Fold.”
The Festival of Trees is the premier holiday family event in the Bloomington/Normal community and raises not only dollars, but awareness around the needs of the children and families served by the organization. In 2012 more than 8,000 guests visited the Festival which raised $152,000 to support critical programs provided by The Baby Fold.